Technical SEO Audit Services

A technical SEO audit is a comprehensive review of a website's technical elements to identify any issues that could be negatively impacting its search engine rankings and organic traffic. A technical SEO audit is typically conducted by an experienced SEO professional or agency and involves a thorough analysis of a website's backend elements, such as:

Site architecture: This includes analyzing the website's URL structure, navigation, internal linking, and sitemap to ensure they are optimized for search engines and user experience.

Website speed: This involves analyzing the website's load times and identifying any technical issues that could be causing slow loading times.

Mobile-friendliness: This involves analyzing the website's responsiveness and mobile-friendliness, ensuring it is optimized for mobile devices.

On-page optimization: This includes analyzing the website's title tags, meta descriptions, headings, and content to ensure they are optimized for the targeted keywords and phrases.

Technical errors: This includes identifying any technical errors, such as broken links, duplicate content, or crawl errors, that could be negatively impacting the website's search engine rankings.

By conducting a technical SEO audit, website owners and SEO professionals can identify any technical issues that may be negatively impacting a website's search engine rankings and organic traffic. This information can then be used to make strategic optimizations and improvements to the website's technical elements, improving its overall search engine visibility and organic traffic.

The time it takes to conduct a technical SEO audit varies depending on the size and complexity of the website being audited, as well as the scope of the audit. A technical SEO audit can take anywhere from a few days to several weeks to complete, depending on the following factors:

Website size: The larger the website, the longer it will take to conduct a thorough audit.

Technical complexity: Websites with more complex technical elements, such as e-commerce sites, may require more time to analyze and audit.

Scope of audit: The more comprehensive the audit, the longer it will take to complete. A comprehensive audit may involve analyzing multiple technical elements, including site architecture, website speed, mobile-friendliness, on-page optimization, and technical errors.

Available resources: The amount of resources available to conduct the audit, such as the number of auditors and the tools used, can impact the time it takes to complete the audit.

In general, a thorough technical SEO audit can take anywhere from a few days to several weeks to complete.

At Four Dots Australia we aim to complete an audit within 3 weeks so we can provide you and your teams with enough information to implement the recommendations within the month. If required and if you use an authorised CMS we can implement the techncial recommendations as well.

CMS’s that we are authorised to implement on are:
Wordpress
Shopify
Squarespace
Wix
Bigcommerce
Magento
Joomla
Duda
Webflow

The frequency of technical SEO audits depends on various factors, such as the size and complexity of the website, the frequency of changes to the website, and the level of SEO competition in the industry. However, as a general rule of thumb, it is recommended to conduct a technical SEO audit at least once a year, or whenever there are significant changes to the website or search engine algorithms.

Here are some scenarios that may warrant a technical SEO audit:

Major website changes: If a website undergoes a major redesign, migration, or restructuring, it is important to conduct a technical SEO audit to ensure that all technical elements are properly optimized and functioning as intended.

Algorithm updates: Search engines regularly update their algorithms, which can impact a website's search engine rankings. When significant updates occur, it is important to conduct a technical SEO audit to ensure that the website remains optimized for search engine visibility.

Competitor analysis: If a website's competitors are making significant gains in search engine rankings, it may be time to conduct a technical SEO audit to identify any areas where the website can improve its technical optimization.

Performance issues: If a website is experiencing performance issues, such as slow loading times or crawl errors, a technical SEO audit can help identify the root cause of these issues and provide recommendations for improvement.

For our SEO Retainer clients we conduct an Technical Audit every 6 months and complete the tasks of highest priority first that will provide the most benefit.

Technical SEO can help improve website speed and performance in several ways, including:

Reducing page load times: Technical SEO can help identify and fix issues that can cause slow page load times, such as large image sizes, excessive code, or inefficient caching.

Optimizing website structure: Technical SEO can help optimize a website's structure to ensure it is easy to navigate and load quickly. This includes optimizing the website's sitemap, navigation, and internal linking structure.

Minimizing server response times: Technical SEO can help optimize a website's server response times by reducing the number of requests required to load a page and ensuring that the server is configured for optimal performance.

Implementing caching: Technical SEO can help implement caching to speed up website load times by storing frequently accessed data in a cache and delivering it more quickly to users.

Improving mobile-friendliness: Technical SEO can help improve a website's mobile-friendliness, which can have a significant impact on website speed and performance on mobile devices.