Link building practices have changed a lot over the past few years. Ten years ago, it was enough to build a bunch of low-quality backlinks to experience a boost in search rankings. However, since Google has become more sophisticated, it does not prioritise link quantity anymore. It is the link quality that matters.
For instance, for new websites, building five to ten high-quality backlinks to the homepage in the first month would be enough to increase rankings and website exposure.
In simple terms, search engines analyse the domain authority and credibility of websites linking back to you. Therefore, if a website has a high DA and contains a lot of reputable links, it will pass more power to you. On the other hand, loads of links from low-quality and spammy sources may only harm your site’s presence on Google and even result in penalties.
Note that many SEO companies operate in black or grey hat SEO. No matter how lucrative their promises may seem to you at the first glance, they are risky and short-lived. They offer cheap, low-quality PBN links, built on a network of connected websites. These black-hat SEO practices aim to manipulate search engines and, therefore, violate Google’s guidelines. That is why it is critical to invest in white hat link building services in Sydney. Driven by ethical SEO values, Four Dots Australia performs thorough research to choose the most authoritative and relevant link building prospects for you. With our manual blogger outreach practices, you will strategically grow your backlink pool without going against Google’s rules.