Latest from the blog
Category Digital News
Understanding what competitors are doing right and wrong in their SEO efforts can offer invaluable insights. In this article, we’ll dive into the key elements to scrutinise on competitors’ sites to elevate your own SEO game. Evaluate Their Use of Schema Schema is crucial for enabling rich results in search engine results pages (SERPs). However, […]
Category Digital News
Curious about securing a position in a PPC agency? You’re not alone. With the job market constantly shifting, it’s crucial to understand what employers are looking for in potential hires. This article will explore the essential skills needed to land a PPC agency job. From analytics to creativity and cultural fit, we’ll cover everything you […]
Category Digital News
Google has recently announced a significant change to its ad management policies. This adjustment will see ad groups with zero impressions over a 13-month period being paused. Understanding the reasons behind this and how it impacts your campaigns is crucial for digital marketers. Understanding Zero Impressions vs Low Search Volume Google has clarified that having […]
Category Digital News
Enhanced conversions are a pivotal component in the modern privacy-first marketing landscape. They involve connecting first-party data with your Google Ads account to improve tracking and reporting accuracy. Understanding how to set up and leverage enhanced conversions can significantly impact your marketing strategies. This article delves into the essentials of what enhanced conversions are, how […]
