Latest from the blog
Expanding your business to a nationwide audience comes with its own set of challenges, especially concerning online visibility. One burning question is whether maintaining a local Google Business Profile (GBP) can hinder your broader goals. This article delves into whether a small business with a local office should keep or delete its GBP while focusing […]
Switching from managing niche websites and affiliate marketing to operating a full-fledged SEO agency might seem daunting, but it’s an achievable goal. This article delves into the experiences and insights of making this significant career transition, providing practical advice for aspiring agency owners. Understanding the Shift from Niche Sites to Agency Work Leaving behind the […]
Embarking on the SEO journey can be daunting. The digital landscape is flooded with information, making it challenging to discern reliable sources. To help you navigate this, here are some top resources and strategies for effective SEO learning. Identify Reliable SEO Experts One of the fundamental steps in learning SEO is finding trustworthy experts. In […]
Understanding what competitors are doing right and wrong in their SEO efforts can offer invaluable insights. In this article, we’ll dive into the key elements to scrutinise on competitors’ sites to elevate your own SEO game. Evaluate Their Use of Schema Schema is crucial for enabling rich results in search engine results pages (SERPs). However, […]
Curious about securing a position in a PPC agency? You’re not alone. With the job market constantly shifting, it’s crucial to understand what employers are looking for in potential hires. This article will explore the essential skills needed to land a PPC agency job. From analytics to creativity and cultural fit, we’ll cover everything you […]
Google has recently announced a significant change to its ad management policies. This adjustment will see ad groups with zero impressions over a 13-month period being paused. Understanding the reasons behind this and how it impacts your campaigns is crucial for digital marketers. Understanding Zero Impressions vs Low Search Volume Google has clarified that having […]
Enhanced conversions are a pivotal component in the modern privacy-first marketing landscape. They involve connecting first-party data with your Google Ads account to improve tracking and reporting accuracy. Understanding how to set up and leverage enhanced conversions can significantly impact your marketing strategies. This article delves into the essentials of what enhanced conversions are, how […]
In the realm of PPC campaigns, one element stands tall: conversion tracking. It’s the sole bridge between your advertising efforts and tangible results. By effectively tracking conversions, you allow bidding algorithms to optimise and deliver a significant boost to your campaign’s performance. This article dives into the diverse types of conversion tracking available and explores […]
Advisories have been issued concerning vulnerabilities found in two widely-used WordPress contact form plugins. Together, they potentially affect over 1.1 million installations. Users are urged to update their plugins to the latest versions to mitigate these security risks. The affected plugins highlight the importance of regular updates and robust web security practices. Ninja Forms Vulnerability […]
A recent webinar brought together executives from Automattic and Elementor, along with notable developers and Joost de Valk, to discuss WordPress’ market share stagnation. The discussion centred on the reasons behind this stagnation and potential strategies to rejuvenate growth. Various facets of WordPress’ current state and future were thoroughly examined. Acknowledging the Issue In the […]
