Backlinks are the
backbone of your
Want to know how Google
Where your brand is mentioned matters – not only to your visitors but also to Google’s crawlers. In fact, your website’s backlink profile is one of the metrics according to which Google defines the value of your website. This is why it is crucial that you know exactly when and how mentions of your brand appear online by doing regular backlink analysis.
Want to get rid of irrelevant
or spammy links?
Not all backlinks are created equal. Yet each and every one of them makes a difference for your online profile. This is why it is important to have only quality pages pointing to your content; having a lot of those is then just a matter of time and a little bit of strategy.
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WHAT IS BACKLINK
Backlink analysis is a process of examining the links that point to your website according to specific criteria. This includes multiple criteria that define if a backlink is a relevant one or if it may hurt your online reputation. A quality backlink is the one that points to the right content on your website from a relevant website in a natural way. To do a proper backlink analysis, therefore, you’ll need a review of:
All the links that point to your domain
All the unique domains your website is mentioned on
Page quality (keyword distribution and variance, page authority and page
Evaluation of all these makes it easy to identify risky or otherwise harmful backlinks that may be hurting your profile. Backlink risk assessment is a separate project that includes a list of domains from which a link to your website should be removed, as well as the suggestions for a proper replacement.
How this improves
your website’s performance
It is true that creating fresh and engaging content on regular basis is the most important factor of great search rankings, backlink structure is one of the signals Google considers when determining when to display your pages in search.
It may be important to note that in most cases webmasters are unable to control all the possible mentions of their brand. Yet, monitoring these activities is certainly a way that may help you improve your website’s performance. Early identification of low-quality links and immediate reaction to this discovery is one of the activities a professional may do for you.
Our Sydney SEO team combine the power of advanced software solutions with our expertise and creativity to tell you exactly where the weak links (pun intended) are. Our honest advice to all our clients is to eliminate the unnecessary references in order to maintain the reputation.
Ready To Make The Move? Our Team Is
Ready When You Need It!
Tell us a little something about what you do, and we’ll start the research right away!
Although we are still a small business with limited marketing budgets, their PPC and SEO teams approached our projects as if we are an enterprise level organisation. I really respect that.
Jonathan Riley, Startup owner
“We’ve been working with them for over a year now and the campaign results are being delivered with flying colours. Always available, open for suggestions and goal-pivots, with the know-how to match.”
Zeljko Bosnjak – Digital Marketing Manager, International Tobacco Company
“A very professional yet friendly communication with this agency. Our project required a dynamic and proactive approach to SEO, which Four Dots handled with ease. They boast transparency and they delivered, with some of their specialists even providing us with some free (but valuable) tricks of the trade.”
Jovana Grubač, Digital Marketing Specialist at Salveo
“I was surprised that an SEO specialist team of that much experience and expertise is so open to suggestions and patient enough to listen to our layman recommendation, even though our proposals were not on point. This team has iron patience and is not holding back their knowledge. They always explain why something works and why some of our ideas were wrong. I like agencies that let their clients learn from them.”
Eric Davis – CIO
“If you have even the tiniest amount of experience with digital marketing companies you know that zero-BS approach is as rare as seeing bigfoot. Well, Four Dots is the bigfoot of SEO agencies. They’ve been transparent, open and professional all the way through with all our projects and campaigns. The results didn’t lack either.”
Sheryl Stamets – User Acquisition specialist
“We didn’t have the slightest clue about how bad our website was performing. The FD team did an amazing job with all the SEO-related technicalities and even optimised the design and code of our pages so they are better visible on Google. Their content team is also delivering amazing articles and their link building strategy has improved our traffic immensely.”
Natasa Djukanovic – CMO, Domain.me
“Even though our collaboration with Four Dots is still fresh and ongoing, we can say that their teams have been extremely forthcoming and pragmatic about our wishes. They are managing to perfectly combine our busines goals with the current market. The traffic (especially organic) is increasing each month. So far so good!”
Igor Gasparevic – Marketing Specialist, Beko Global
“Amazing collaboration so far. Four Dots was extremely helpful with our digital marketing projects. Their SEO and PPC departments have proven to be very responsive, with a firm grasp of how to improve our website’s performance right from the start. We are getting punctual and concise progress reports each month, with valuable insight into what needs to be done next.”
Dubravko Opasic – CEO, Younited Agency
“I like it when a marketing agency is all about the data. These guys are masters for data analysis and are able to effectively track and use the right KPIs for our demanding campaign. The level and quality of communication are optimal. Nothing but praise for this team, really.”
“If you seek an SEO agency for the long haul, FD is the door to knock on first. My business has been collaborating with this crew for years and the long-term results are astonishing. They know how to use standard SEO practices, but are also extremely resourceful when the project requires an oddball approach”
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