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SEO Wizard Tricks | Four Dots

An SEO Wizard’s Bag of Tricks: Things to Do in 2018

Even though SEO has been around for decades now, it’s still a complex subject for most people. For those who don’t really understand how Google works, SEO is nothing short of wizardry. It’s like a magical book of spells that specific people know how to use to trick the world’s most popular search engine into […]

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Climbing Back to The Top After a Drop in Rankings

Climbing Back to The Top After a Drop in Rankings SEO is a complex game that can turn your life upside down overnight. It doesn’t really matter how diligently you work on your brand and traffic online – your site could still end up in the gutter.  And by the gutter, I mean Page 2 […]

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What do you Stand to Gain by Investing in SEO?

SEO is now something that interests many businesses from diametrically different niches and industries. And the reason for it is? Intelligent traffic, of course. Search is still the best channel for getting the right type of audience to visit your site.  Search Engine Journal says that search still beats social media as the no.1 traffic […]

INFOGRAPHIC: Avoid these 12 Fatal SEO Mistakes

  “When the Grim Reaper comes to call, words fail – they’re just too small.” ― Dixie Lyle, To Die Fur   The Grim Reaper, a.k.a. Death, is probably one of the most recognizable figures of all time. Often depicted as a tall, pale, skeletal entity shrouded in a ragged, black, hooded cloak with a […]

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SEO Project Management and its Challenges

​I would love to pursue the career of a project manager! –          Said no one ever.   I am not disrespecting this vocation (you should also know that I manage dozens of projects daily), but it’s not like this profession is something that you can just pick up and apply. On the contrary, SEO project […]

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CTR in the Digital Marketing Jungle

CTR in the Digital Marketing Jungle As a person who makes his bread and butter online, I see the Internet and digital marketing as a great, big jungle. But not just any jungle – a very, very vicious one. Big cats rule the land here. They’re everywhere, and they’re hungry! If you don’t understand how […]

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Ahrefs & Other SEO Bookmarklets

Some Common Knowledge First Let’s face it, Ahrefs rocks! Pretty much anyone knows that and rare are those SEO pros who don’t use Ahrefs almost daily in their routine. It offers plethora of data and valuable insight in company/client online performance. Also, Ahrefs is huge application and as SEO software developers ourselves, we know precisely […]

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Page Speed: Stop Driving in the Slow Lane

Think about the people you see around you every day. How many of them have smartphones and how much time they spend with them. Numbers are telling us that almost half of the world’s population is actively using internet in one way or another. Out of all of them, half access the internet via their […]

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Changes in Negative Local Search Ranking Factors in Last 3 Years

Changes in Negative Local Search Ranking Factors in Last 3 Years One of the very few things that remained constant about SEO since the earliest days of its development is the frequency with which we are talking about the fact that it never stops changing. We have become so used to this that any kind […]

Increasing Mobile Search Visibility through Guest Blogging

  Increasing Mobile Search Visibility through Guest Blogging While the anticipation of Mobilegeddon was accompanied with roughly as much ruckus and chaos as the name promised, its actual unfolding wasn’t quite as sky rending as expected. Optimizing for mobile search results has already been a popular subject, and the update really pushed it into the […]

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