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How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story

Post Author: Harry James
Post Date: 8 September 2024

In today’s data-driven world, creating impactful data stories is crucial. A well-crafted data story can engage the audience and drive informed decisions. The 5R2 roadmap offers a structured approach to achieve this.

Relevance: Focusing on the Audience

For a data story to be relevant, it must align with the audience’s knowledge levels, needs, and preferences. This requires understanding their context and crafting a premise that transforms their perspective. Strategic thinking is key here.

Robustness: Standing Up to Scrutiny

A robust data story is built on solid interpretation drawn from reliable data sources. It needs a data-driven argument that’s accurate and insightful, providing the audience with clear takeaways. Strong analysis skills are essential.

Refinement: Crafting a Compelling Narrative

This stage ensures that the data story is both commercially viable and practically feasible. It focuses on delivering specific actions and decisions. The audience’s energy should be directed towards actionable insights rather than deciphering the data.

Relatability: Making the Data Human

An engaging story flow is essential to draw the audience in. It increases the likelihood of resonating with them. The aim is to influence meaningful outcomes by integrating data, logic, and emotion.

Remarkability: Standing Out and Driving Action

This stage aims to maintain the audience’s attention and stimulate further interest. It encourages reflection and debate, moving beyond default thinking to disrupt the status quo.

Conclusion: Integrating the 5R2 Roadmap

The 5R2 roadmap is a comprehensive guide to developing great data stories. By focusing on relevance, robustness, refinement, relatability, and remarkability, one can create impactful narratives that drive action. This structured approach helps in crafting data stories that not only inform but also inspire.


Mastering the 5R2 roadmap can transform your data storytelling. By focusing on the key stages, you can engage your audience and drive meaningful actions. The blend of strategic, analytical, and creative thinking is crucial for success in today’s data-centric environment.

Source: Searchenginejournal

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