Ask A PPC Why Have My Google Ads Not Got Any Impressions

Are your Google Ads approved but not receiving any impressions? This issue can be perplexing and frustrating for marketers.

Let’s dive into the primary reasons why your ads might be missing out and what you can do to fix it.

Low Search Volume

The most common reason for zero impressions is low search volume. If you’re targeting long-tail keywords or a niche industry, the specified keyword may garner zero impressions. New ad accounts also face challenges ramping up due to insufficient data.

Google recommends starting with broader keywords to gather data. Implement bid caps to control costs and use Dynamic Search Ads (DSA) with max clicks to gauge your industry’s cost and search volume. Limited broad match with lots of negatives is another strategy, but be mindful of conversion actions.

Ad Approval Status

Another key reason could be that the ads haven’t been approved yet. Google can take up to two days to approve ads, particularly for new accounts.

Additionally, previously running ads might be flagged for editorial review, such as when discussing trademarked terms or credit-related topics. Having duplicate keywords can also cause serving issues, as they might cancel each other out.

Bid and Budget Issues

If your bids and budgets don’t align with your keyword concepts, you may end up with zero impressions. Google has an auction floor, so ensure your bids meet the minimum threshold. Using Keyword Planner can give you a sense of auction prices.

Check Google Trends to understand search behaviours and trends in different regions. Align your budget with the most valuable concepts by redistributing funds or pausing less effective ideas.

Alternative Channels and Structures

If budget or bid constraints persist, consider exploring other channels like display or video advertising, or platforms like Microsoft and Meta/Instagram.

Allocating budget to different campaigns or pausing low-performance ideas can also help. Ensure your ad structure isn’t overcrowded with too many entities, which could dilute performance.

Creative Issues

Sometimes, the issue lies within the creative content. Use responsive search and display ads, and consider employing Google’s AI for creative optimisation.

Keep testing and cycling through different creative approaches to see what works best. Meeting brand standards while using varied creatives can yield better results.

Final Thoughts

It’s frustrating to have zero impressions on ads, but understanding the root causes can help you address the issue efficiently. From low search volumes to creative tweaks, there are ways to optimise your ad performance.

In summary, if your Google Ads are not getting impressions, start by examining the common issues such as low search volume, ad approval status, and bid alignment.

By addressing these areas, you can improve your ad’s visibility and performance. Stay proactive and adapt your strategies for better outcomes.

Source: Searchenginejournal