Latest from the blog
Are your Google Ads approved but not receiving any impressions? This issue can be perplexing and frustrating for marketers. Let’s dive into the primary reasons why your ads might be missing out and what you can do to fix it. Low Search Volume The most common reason for zero impressions is low search volume. If […]
WordPress has rolled out significant security enhancements. These measures will greatly increase protection across all plugins and themes. This move follows a series of cyber-attacks targeting the platform in recent months. The new security updates aim to close vulnerabilities and safeguard both developers and users. Addressing Password Vulnerabilities WordPress has taken a firm stance against […]
Becoming Google Ads Certified is a valuable step for any digital marketer. This certification showcases your expertise and can give you a competitive edge. Whether you’re new to Google Ads or looking to validate your skills, this guide will walk you through the certification process, ensuring you’re prepared and confident. Get Started in Skillshop Begin […]
Google has introduced AI-driven photo selection for Local Services Ads, promising to reshape ad performance and user interaction. This update encourages businesses to focus on high-quality, original images to ensure optimal results. AI-Driven Photo Selection Google’s new update to its Local Services Ads platform leverages AI to automatically choose photos from advertisers’ profiles. This automated […]
Google Ads is currently facing a significant disruption, impacting several essential features. The issue has affected many advertisers who rely on these tools for campaign management and reporting. Scale of the Outage The outage began on August 1, 2024, at 15:27 UTC, impacting multiple components of the Google Ads platform. Advertisers are facing disruptions that […]
The fusion of AI with data storytelling heralds a new era in how we comprehend and convey information. From immersive experiences to the rise of synthetic data, storytelling methods are rapidly evolving. In this article, we delve into the transformative influence of AI and other innovations on data storytelling. We explore how these advancements are […]
Google Universal Analytics 360 is set to sunset on July 1, 2024. This change has left many businesses looking for new analytics solutions. In this article, we’ll explore the timeline, provide migration tips, and discuss alternatives to help you make a seamless transition. When Is Google Universal Analytics 360 Sunsetting? Google Universal Analytics 360 will […]
The advertising landscape is on the brink of significant change due to evolving privacy regulations and technological advancements. As we approach 2024, marketers must prepare to navigate these developments. This article outlines the essential steps to ensure that your ad measurement remains robust and compliant in the face of these changes. By leveraging first-party data, […]
In today’s fast-paced digital landscape, AI is revolutionising the way marketers gather and utilise data. Leveraging AI for call tracking can unearth valuable insights that drive effective marketing strategies. This article delves into 21 innovative use cases where AI transforms calls into actionable marketing data, enabling businesses to optimise their customer interactions and streamline data […]
One of the challenges many content creators face is identifying the right long-tail keywords for their articles. These keywords are essential for targeting specific audiences and improving search engine rankings. In this guide, we’ll explore different methods for finding effective long-tail keywords while avoiding keyword cannibalization. Our focus will be on non-traditional research tools and […]
